Strategic Media Planning and Buying

What We Do

Davis Lenz Media offers services in a variety of advertising media including television, radio, outdoor, digital and print.

Davis Lenz Media has constructed and implemented media buys for:

Political campaigns in various states
  • Governor
  • Railroad Commissioner 
  • State Supreme Court 
  • Senate and Representative Races

 Issue Advocacy campaigns
  • Texas Cancer Council
  • The Business Coalition for Cleaner Air
  • CO2 is Green
  • Texas Infrastructure Now

And Many More!

We have also worked closely with She-She Media + Design to build media plans for clients such as:
  • Austin City Limits
  • Voodoo Music + Arts Experience
  • Middlelands Festival
  • The University CO-OP

Media Plan
Strategic media plan includes:
  • Demographic research
  • Selection of advertising avenues
  • Cost and frequency goals
  • Formulation of creative concept

Media Buy
Placement of advertising includes:
  • Negotiation of rates
  • Promotional and added value opportunities
  • Implementation of creative message
  • Maintenance and reconciliation of each buy  
Davis Lenz Media’s founder and president, Haley Beth Davis, is a veteran of the media industry.

After graduating from TCU in Fort Worth, Haley Beth began her career in politics and worked on Governor Bill Clements 1978 Gubernatorial campaign as an advance person and the 1982 campaign as director of scheduling.  She also worked for the Texas Victory Committee for the 1980 Reagan Bush Campaign in Texas.  During Governor Clements’ first administration she traveled with the First Lady of Texas, Rita Clements, and was her scheduling and press secretary.

Haley Beth began her media career as a radio account executive in Dallas. In 1984, she moved to CBS owned KTXQ. Within a ten year span, she advanced to local sales manager and, ultimately, general sales manager where she worked extensively on the national and local levels.

In 1997, she founded Davis Lenz Media to consult advertisers from her unique, insider’s point of view. Her knowledge and experience of the local, regional, and national marketplace has enabled her to maximize the utilization of her clients’ advertising dollars.

Davis Lenz Media has prepared media proposals for most of the U.S. markets, and executed placement in the states of: Alabama, Arizona, California, Colorado, Illinois, Indiana, Iowa, Louisiana, Montana, Nebraska, New Mexico, New York, Ohio, Oklahoma, Tennessee, Texas, Utah, Virginia, Washington DC.